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What are the benefits of whey protein

What are the benefits of whey protein

Posted on by Ben Coomber & Tom Bainbridge

This may seem a little obvious but bear with us here, there may be some stuff that you haven’t thought about. I mean, obviously, whey protein powder gives you protein, with a complete amino acid profile and turns you into a big shredded genetic freak, right? Or, is it that whey protein is a poorly a…

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9 ways you could use Awesome Chocolate Powder

9 ways you could use Awesome Chocolate Powder

Posted on by Ben Coomber & Tom Bainbridge

When we launched our new product Awesome Chocolate Powder we were surprised, what by you ask? The level of appreciation for what we were doing, for being different. We’ll be honest, we didn’t really know how it would be received, and whether people would ‘get it’. It’s a very different product. Sur…

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5 minutes to pain-free squats

5 minutes to pain-free squats

Posted on by Ben Coomber & Tom Bainbridge

If you’re wanting to improve your strength, body composition, bone density, joint stability, force production, acceleration, and many more markers of health and performance, you pretty much have to squat. Now don’t get me wrong, that doesn’t mean you have to back squat. You could front squat, goble…

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Cold Therapy – Time to put it on ice?

Cold Therapy – Time to put it on ice?

Posted on by Ben Coomber & Tom Bainbridge

OK, I’m sorry for the really cheesy title, but I couldn’t resist. Anyway, what I want to talk about today is cold therapy or, as it’s more commonly known, ‘putting ice on it’. Icing an injury, as per the old RICE acronym (Rest, Ice, Compress, Elevate) has been one of those things you ‘just do’ ever …

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Beta Alanine

Beta Alanine

Posted on by Ben Coomber & Tom Bainbridge

Beta Alanine is a very popular supplement in the world of fitness and athletic performance, and as such is found in many pre workout, intra workout and other products which promise to improve performance, recovery, time to exhaustion and endurance. It’s also one of the main ingredients in Awesome P…

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Meditation for Athletes

Meditation for Athletes

Posted on by Ben Coomber & Tom Bainbridge

There are probably very few pairs of words which conjure up such vastly different images than ‘meditation’ and ‘athletes’. It’s like saying ‘kittens’ and ‘death metal’ or ‘Surfing’ and ‘accountancy’. Meditation tends to bring up images of people sat cross legged saying Om, or of people in pyjamas s…

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A defence of machines and isolations

A defence of machines and isolations

Posted on by Ben Coomber & Tom Bainbridge

I'm going to preface this article with the following: I train for powerlifting. This means that I, myself, practice and train the 'big three' exercises, squat, deadlift and bench press, multiple times per week and use accessory movements to improve my strength on them. I'm in no way saying these ex…

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5 Recipes any idiot can do

5 Recipes any idiot can do

Posted on by Ben Coomber & Tom Bainbridge

Flexible dieting is a pretty big movement right now, and if you consider the way the fitness industry tends to operate it actually shouldn’t be that surprising. The fitness industry works like a pendulum, with MASSIVE swings going from one extreme to the other. Eat 8 meals per day -> Intermitte…

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