Hi, I’m Ben Coomber, the Founder of Awesome Supplements, and I’m obsessed with optimal human performance.

Which all started when I was 18 (I’m 39 now).

At 18 I was obese, had several health issues, and was far from performing at my best. So I joined a gym and embarked on a body transformation.

In 8 months I lost 5.5 stone of body fat, and to celebrate I completed the Tough Guy UK race.

From that moment on I was hooked on what the body can do with effort, a goal, the right tools, and discipline.

The weight loss had made me more confident. The race made me believe in my body. And the timeline it all happened in just spurred me on - what else could I do and achieve with myself?

At 19 I decided to train as a personal trainer and nutritionist, and at 20 got my first job.

I did this for 9 months before applying for university last minute, and packed my bags to study Sport Performance and Coaching. During my time at uni I worked with kids coaching rugby, worked as a personal trainer, worked as a coach on premium fitness retreats in the summer abroad, and worked in elite rugby league.

At uni the physical journey continued, using that environment and time to put on 3 stone of muscle while playing rugby, cricket, tennis and boxing.

This is actually where my journey into supplements began. I was obsessed with the 1-2%s. What could I take that would give me the edge, and compound into better results in all areas of life.

I started taking everything and anything to see what helped.

Through my research and personal experimentation I nailed the perfect gym supplement. It didn’t exist at the time because many companies do this thing called pixie dusting. This is where a company puts an ingredient into a product, say beta alanine, but instead of putting the research optimal dose in, 3g, they only put 1g in. This means they can make the label claim, but save money and increase profits by only putting ⅓ of the ingredient in - which is also enough for you to feel it, so you don’t question it.

The problem was - you as the person taking it didn’t get an optimal result. And that annoyed me.

So I started buying the raw ingredients and making it up in my kitchen - using the research optimal dose of EVERY ingredient.

Soon, my friends were asking questions, I was looking good and performing at my peak, at uni, in my sports, in the gym, while building my business and studying, and they wanted to know what I was doing.

Before long I was making pre-workout supplements in my kitchen for all my fitness friends.

This was all happening at the time I had built an online nutrition coaching company, and had become the go to voice on Facebook and within the online forums at myprotein - the UKs biggest supplement company at the time.

I became so well known online for my advice myprotein had to offer me a job because it became weird that I wasn’t part of the team with how active I was and how many people sought my help.

Fast forward to 2013 and my online coaching company had really taken off. We now had 12 coaches and the company was coaching 100s of people from all over the world.

I then started a nutrition, fitness and mindset podcast that became the #1 show in the UK, I got my first headline speaking gig at the UKs biggest fitness event, Body Power, and had started writing for magazines like Men’s Health.

This then saw me partner with an up and coming supplement company, and I became the face of their brand, designing many of their formulas and protocols for customers.

But, over time, the brand lost its way, making me stand behind products that didn’t have strong science behind them, and we fell out.

This made me then look for another supplement company to represent…. “there must be one that’s doing things right, and being ethical?”

It turns out many companies weren’t, many were selling some great products but with pixie dusting tactics, and then many products with no science whatsoever!

At the time my coaching company had expanded into health testing (doing blood work and gut panels) and then into education - creating the UKs first online nutrition certification (which went on to certify 1000s of coaches), so I used the company profits and my frustration to start Awesome Supplements. And the rest is history.

Fast forward through a few highlights over the last 10 years:

Awesome Supplements has won 21 awards for our products

I’ve won 3 awards as a nutritionist

I built a health podcast that has inspired and been downloaded over 25 million times.

I’ve overcome Chronic Fatigue Syndrome, a condition many never heal from.

I’ve headlined stages for the likes of M&S, The NHS and Sky TV on nutrition, health and performance.

I wrote a bestselling self-development book ‘How to live an Awesome Life’ in 2023.

But the important thing is, I’m still obsessed.

Obsessed with creating the best supplements you can buy. With no corners cut.

This actually makes our formula very simple: