Most multivitamins focus on sufficiency dosing - that's the amount of a nutrient that you need to not get ill or encounter an issue from not having enough of that nutrient. But we don’t want our health or our recovery or our performance to be sufficient, do you? We want optimal, and you should too. So we set out to make the most robust, researched aligned optimally dosed multivitamin on the market. Yes that means Awesome Defence is more capsules than most multi-vitamins, but that is because there is so much more in the product, it's got the optimal dose of everything you need, truly supporting your health, recovery and performance.

For best results take 4 capsules per day with food, alongside Awesome Omega.Do not exceed this daily dose.

WARNING: Product contains Vitamin A, do not take if you are pregnant or likely to become pregnant, except on the advice of a doctor or antenatal clinic. If you are taking anti-coagulants (blood thinners), do not take this product except on the advice ofa doctor. This product contains Iron which, if taken in excess,may be harmful to very young children. Do not exceed thestated daily recommended dose. Breastfeeding women, those with a medical condition or who are taking any medication should consult with a doctor before using the product. Keepout of reach of children. Food supplements are not a substitute for a varied and balanced diet and a healthy lifestyle.

The RDA of needed micronutrients is the amount required just to avoid disease. We focus on optimal dosing, not sufficiency dosing. It is estimated here that as many as 50% of the population are deficient in vitamin D. Especially in the darker, winter months.

This study showed that 2990 IU per day is the average amount of vitamin D required for optimal levels. We dose ours at 2500 (because you get a small amount from food and from sunlight), unlike most brands which dose at 400 IU. The above study also reveals how the RDA was miscalculated and is much lower than it should be.

This study shows that almost 60% of adults do not consume enough magnesium due to poor dietary choices, poor mineral absorption from foods and poor farming practices and low quality foods. It recommends a daily intake of 320mg for women and 420mg for men. That’s why Awesome Defence contains 300mg magnesium per serving. 

Speaking broadly on multivitamin research, it is shown here that multivitamin supplementation can improve fat oxidation, mitochondrial metabolism, vasodilation and cerebral blood flow. Just 8 weeks of supplementation resulted in increased energy expenditure. 

Further studies have shown that daily multivitamin supplementation has been shown to slow age-related cognitive decline and that multivitamins taken daily for 12 weeks can reduce the length and severity of illness.