There are plenty of supplement companies out there.

And every company is saying the same thing… “research backed formulas”.

And most of the time - this is a true statement, but it's not what you expect.

This is where at Awesome Supplements we do things differently. VERY differently.

While a nutrient might be research backed, and the claims against that nutrient that are made legitimate, they are rarely in the research optimal dose, and this is where, speaking candidly, a lot of companies are pulling the wool over your eyes.

For example, if you take vitamin D in the government's recommended dose of 400iu, you are not in the optimal dosing range, which research indicates is 2-4000iu. Nearly 10x less than what is shown to be optimal. And then, if you don’t combine it with the correct co-factors, in the right form, you will inhibit absorption.

And this is where creating a knock it out of the park supplement is all about science, but, it’s way more than the ingredient alone.

You need to get the formula right:

Optimal type of nutrient → Optimal dose of nutrient → Paired with the optimal co-factors or carrier agents

How We Make Science-Led Decisions

When we formulate a product, three principles guide every decision.

Human Evidence Comes First

We prioritise multi-trial, human-based research when deciding which ingredients to include.

Single studies, animal data or theoretical mechanisms may inform research - but they don’t justify a finished product on their own. Ever.

Effective Doses Matter

An ingredient is only useful if it’s present at a dose shown to work.

Many supplements include “clinically researched” ingredients at fractions of the doses used in the research itself, just so they can include the claim on the label. And thus, maximise profits.

We design products the other way around:

• Start with the dose shown to be effective
• Build the product around it
• Accept larger serving sizes where necessary

Form and Absorption Are Non-Negotiable

The form of an ingredient can dramatically affect how much is absorbed or tolerated. Where the evidence supports it, we choose:

• Well-absorbed forms
• Appropriate carrier agents or delivery systems
• Ingredients that don’t rely on shortcuts to appear effective

Our Commitment to real science

We don’t chase trends.

We don’t under-dose ingredients to increase our profit margins.

And we make sure they work, period.

WHY?

Because it’s simply the right thing to do.

All Awesome Supplements products are:

• Human evidence-led
• Dosed for effect, not appearance
• Designed to support real human physiology

That approach has earned us 21 industry awards now, and is trusted by some of the best names in the business. And not because we paid them to say that, but because they use them out of trust from the results they’ve got from using our products.

But more importantly, we’ve earned long-term trust from people who care about how they feel, how they perform, and what they put into their bodies. People like you.

And of course, as our understanding of human performance evolves, and as the research evolves, so will our products.

But our principles and values will always remain the same.

Team Awesome