Awesome Defence
- High dose daily multi-vitamin
- Optimise health and performance
- Minimise nutrient deficiencies
- Research optimal doses
- Includes vitamin D
An advanced blend focused on vitamins D, E, C & B12, and minerals Iron, Iodine, Calcium & Magnesium. Your micronutrient insurance policy for optimal health and recovery from busy and fit lifestyles
For people seeking optimal health and those looking to improve their recovery and performance. This high dose, research aligned, advanced multi-vitamin is a truly scientific all-in-one designed to support busy lifestyles and act as your health insurance policy. High in vitamin D, magnesium, zinc, iron, B12 and more, you'll struggle to find anything that compares to the breadth and dosing of our formula.
Product is 120 capsules, giving you 30 servings if taking the recommended 4 capsules, at £0.80 per serving, or less if subscribing or grabbing a bundle.
Most multivitamins focus on sufficiency dosing - that's the amount of a nutrient that you need to not get ill or encounter an issue from not having enough of that nutrient. But we don’t want our health or our recovery or our performance to be sufficient, do you? We want optimal, and you should too. So we set out to make the most robust, researched aligned optimally dosed multivitamin on the market. Yes that means Awesome Defence is more capsules than most multi-vitamins, but that is because there isso much more in the product, it's got the optimal dose of everything you need, truly supporting your health, recovery and performance.
Flavourless capsules.
How to use
For best results take 4 capsules per day with food, alongside Awesome Omega.
STORAGE & RECYCLING
Recycling means a lot to us, please recycle this #5 pouch at your local supermarket with their plastic bag recycling facility. Store in a cool dry place and consume within 3 months of opening. Keep out of direct sunlight. See pouch for best before date.
WARNING
The following people should use caution when taking this product; those that are pregnant (due to the vitamin A content), those on anti-coagulants (due to the vitamin K content), and young children (due to the iron content). Consult your doctor if concerned or unsure. Keep out of reach of children. Consume as part of a varied and balanced diet.
Nutrition information
INGREDIENTS
See supplement facts table; plus HMPC Vegan Capsule, Silicon Dioxide, Maltodextrin.
ALLERGEN ADVICE
For allergens see ingredients in bold.
Ingredient | Per serving | %NRV |
---|---|---|
Biotin | 0.05mg | 100% |
Calcium (Carbonate) | 400mg | 50% |
Copper (Gluconate) | 1mg | 100% |
Folic Acid (Vitamin B9/Folate) | 0.2mg | 100% |
Iodine (Potassium Iodide) | 0.12mg | 80% |
Iron (Ferrous Bis-Glycinate) | 20mg | 143% |
Magnesium (Citrate) | 300mg | 80% |
Manganese (Citrate) | 2.52mg | 125% |
Selenium | 0.4mg | 100% |
Vitamin A (Retinol Acetate) | 0.6mg | 75% |
Vitamin B1 (Thiamin Hcl) | 1.12mg | 100% |
Vitamin B12 (Methylcobalmin) | 0.0125mg | 500% |
Vitamin B2 (Riboflavin) | 1.4mg | 100% |
Vitamin B3 (Niacinamide) | 24mg | 150% |
Vitamin B5 (Calcium Pantothenate) | 100mg | 1667% |
Vitamin B6 (Pyridoxine Hcl) | 1.4mg | 100% |
Vitamin C | 80mg | 100% |
Vitamin D3 (Cholecalciferol) | 2500iu | 1250% |
Vitamin E (D-Alpha Tocopheryl) | 24mg | 200% |
Vitamin K1 (Phytonadione) | 0.52mg | 667% |
Vitamin K2 (Menaquinone-7) | 0.52mg | 667% |
Zinc (Citrate) | 15mg | 150% |
The RDA of needed micronutrients is the amount required just to avoid disease. We focus on optimal dosing, not sufficiency dosing. It is estimated here that as many as 50% of the population are deficient in vitamin D. Especially in the darker, winter months.
This study showed that 2990 IU per day is the average amount of vitamin D required for optimal levels. We dose ours at 2500 (because you get a small amount from food and from sunlight), unlike most brands which dose at 400 IU. The above study also reveals how the RDA was miscalculated and is much lower than it should be.
This study shows that almost 60% of adults do not consume enough magnesium due to poor dietary choices, poor mineral absorption from foods and poor farming practices and low quality foods. It recommends a daily intake of 320mg for women and 420mg for men. That’s why Awesome Defence contains 300mg magnesium per serving.
Speaking broadly on multivitamin research, it is shown here that multivitamin supplementation can improve fat oxidation, mitochondrial metabolism, vasodilation and cerebral blood flow. Just 8 weeks of supplementation resulted in increased energy expenditure.
Further studies have shown that daily multivitamin supplementation has been shown to slow age-related cognitive decline and that multivitamins taken daily for 12 weeks can reduce the length and severity of illness.
If you are eating a well-balanced diet with a wide variety of foods and not in an energy deficit then you don't HAVE to take a multi-vitamin, no, but how many of us are able to do that every single day? A multivitamin is like an insurance policy, plugging any holes that may be present in your nutrition on a day to day basis, meaning you’ll avoid any negatives associated with insufficiency. Anecdotally customers who use Awesome Defence regularly report healthier hair, skin, and nails, better sleep, fewer colds, and an overall feeling of greater day to day energy and wellbeing. It also helps ensure key known defeciencies aren't an issue for you, such as vitamin D, Iron, B12, magnesium and calcium, which can be more common on plant based diets, or diets with certain restriction, and is often seen in highly active people.
Awesome Defence would cover all of your micronutrient needs (alongside a healthy diet of course). This would ideally be combined with Awesome Omega in order to cover all of your health bases, as Omega 3 is a common fat deficient in many peoples diets. So together they would be a powerful health duo.
As you can see from the nutritional information there are a lot of micronutrients at the research recommended optimal dose in these capsules. Many companies say "one a day", but this is impossible if you want all the listed micronutrients in the optimal doses. We built this product 100% in alignment with the research, hence our 4 capsule serving size. This is especially important for active people that are often deficient in key nutrients, like magnesium, vitamin D and B vitamins. Taking less will still be beneficial, of course, but the full dose is what we suggest. This can be broken up in to 2 in the morning and 2 in the evening if you prefer. People of low body weight and thus in need of less overall calories could choose to take less also.
The capsules are roughly 11mm long with a diameter of roughly 5mm, the size of a standard paracetamol capsule.
It is recommended you take these with a meal to help absorption.
Please see the label for contraindications. We do not recommend this for use if you are pregnant, under the age of 12 (see below), or using certain medications. Please discuss with your doctor if you are not sure, but outside of these groups there is no reason to assume issues would occur.
We would not recommend that anyone under the age of 12 takes Awesome Defence due to the high fat-soluble vitamin and mineral content. Between ages 12-17 a half dose would be appropriate, so 2 capsules.
We recommend that you consult your midwife or pregnancy health professional.
Yes 100%, when supplementing with magnesium for example, not taking oxide or stearate is key, magnesium citrate is absorbed far better, so it is a little more money, but you are absorbing more of it - this is why we use it. Similarly, calcium carbonate is a well absorbed form and so while it may be a little more money than cheaper versions, your body is actually able to make use of what you’re using! Every micronutrient in Awesome Defence is from the most bioavailable form according to the existing body of research, because we're focused on quality and optimal health.
Awesome Defence provides a scientifically informed dose of all key micronutrients for human health, in readily absorbed forms, in research recommended doses. All ingredients are either supplied at 100% of the RNI, a higher dose because data suggest that is more beneficial, or a reduced dose to avoid toxicity where this could be a risk. Most brands either under-dose or use poorly absorbed forms, hence many companies will appear cheaper. We don't want cheap, we want the best, so we choose to use the best ingredients as indicated by the available research.
Cheaper multivitamins are certainly better than taking nothing at all, especially as multi-vitamins can be a good health insurance policy, but most are low dosed – especially when it comes to key nutrients like vitamin D. This, or they miss key nutrients altogether, while what is included can often be in a poorly absorbed form, like magnesium stearate. This is one area where you really do get what you pay for.
We put everything you need in a multi-vitamin in Awesome Defence, dosed according to the research for optimal health, recovery and performance, and ensuring the right carrier agents are used for maximal absorption. We don’t settle for ‘good enough!’
Each pouch is a 30-day supply assuming you take a full dose of 4 capsules.
Awesome Defence does not contain Omega 3 fatty acids, so if you want to benefit from omega 3 supplementation, we would recommend combining it with Awesome Omega. Save money by getting our Awesome health stack.